Special Marketing

The combination of a product with a emotional audiovisual elements is the perfect special marketing tool that would help to create a purchase incentive and a better product or corporate design identity. For example, the connection of a beverage with a dance music CD, or a restaurant with a relaxation CD. We can help you to transfer specific emotions in the form of music and/or film productions. Special marketing products can also be giveaways at trade shows or other events, a book with a thematically appropriate CD that accompanies the experience, or just a special packaging or bundling of an existing product. We also can offer you a special “sound design” for a brand or a product.

With years of experience in the field of marketing, product placements, and releasing and distributing music our team can help you to find the perfect special product for your brand or company. Our service is unique is because it is all-in-one, and you will not need to hire other people or companies. We can start with a simple discussion of your needs, and in the next step our team will suggest you some concepts. As soon as one concept is agreed upon, our internal product management team starts production, taking care of the licensing (music and pictures), mechanicals (GEMA, PPL, SENA etc.), graphic design, and manufacturing, and will deliver the finished product on the arranged date.

Here are some examples from special products we realized in the past:

MTV presents Beck’s Gold Tour:

Both, the music channel MTV as well as the Beck’s brewery are always in front when it comes to TV coverage or the supply of the “cool blonde” (German: “kühle Blonde”) at several German festivals. For years the two companies work together, such as at the annual MTV Campus Invasion. In spring 2008, Beck’s Gold tour traveling through the clubs of Nordrhein-Westfalen with DJs Fedde le Grand, Westbam, Lexy & K-Paul and DJ Jérome Noak on the decks. To kick off the “MTV presents Becks Gold Tour”, the organizers invited to Krefeld. But not only the DJs were on the evenings in the heart of the event. Also the video and performance art on the “Beck’s Gold Tour” played an important role: four visual jockeys (VJs) fighted in a VJ-battle against each other. The label Luxury House (daredo music) produced the CD “MTV presents Beck Gold Tour”, mixed by the well known artists Jerome Noak and Marcus Schmahl incl. tracks from Soda Inc., Freddy Le Grand, Jérome & Marcus Schmahl, Public Enemy, Lexy & K-Paul feat. das Bo, Axwell, Moguai, Tocadisco feat. Chelonis R. Jones and Jay Frog. On top as a bonus track there was added the Beck’s song “Sail Away” in the new “Mix March17 Congas Version”. The CDs were given away to the “party crowds” at all locations from the “MTV presents Beck’s Gold Tour”.

For more information about the brewery “Beck’s” and the beer “Beck’s Gold”: www.becks.de

Luxury [Lounge] Dinner France:

Luxury [Lounge] Dinner France was a project from the well known restaurant “das Alte Haus” in Braunschweig (Germany) is collaboration with daredo music. The Luxury [Lounge] Dinner France CD serves exotic finesse and pure sensuality: In one convenient box it combines a tasty three-course menu of sounds, which quickens the appetite for more – in a nonstop-mix from Berkstrøm and Acoustique Parfum incl. tracks from artists like Lemongrass, Robert Manos, Naomi, Guardner, . On Luxury Lounge Dinner France the Artists focus on timeless and elegant tunes. It changes your candlelight dinner into a symphony, which celebrates a smooth prelude, to glide – accompanied by rich sounds and treat – into the sweetest final. The recipe of course is arranged by “les maîtres de cuisine” at their turntables: In German, French and English the favoured master cook of the DJ’s Team, Enrico Dunkel, has added his composition to cook it by yourself. With the comfortable recipe cards of the box the surprise menu succeeds in the twinkling of an eye and helps also saucepan amateurs to proffer a magic work. Therefore the luncheon box belongs visual, flavourful and musical into the repertoire of real bon vivants. Beside that, you see the passion the artists have for this album: chillout sounds and french master kitchen melt into the probably most delightful composition of the new year.

luxury-dinner

For more information about “das Alte Haus”: www.altehaus.de

Atzaró Soundscapes:

Secretly nestled within its own orange grove, you will find the Atzaró on the magic island Ibiza (Spain), a centuries old family finca which has been restored and converted into luxurious accommodation. A chill out zone with live DJ´s, sushi and cocktail bars, art lounges, the new fashion lounge and private party venue featuring Champagne Bar, as well as a blissful spa with unique 43metre lap pool and treatment rooms, are just some of the delights which Atzaró has to offer. Discover an oasis of tranquillity… where the scents of orange blossom, rosemary and lavender mix to indulge your senses. Relax in a sanctuary of open spaces… with a wonderful blend of Ibizencan, Asian and African influences. Set within its own landscaped gardens with an abundance of water fountains and flowers. Private chill-out corners for relaxing and rejuvenation, offer the ideal location to indulge in the breathtaking surroundings. The Ibiza based DJ, producer and resident at the Atzáro Club Ibiza, Ohm-G, also mixed and compiled the double compilation of Atzaró – Soundscapes Vol. 3. Ohm-G, also known under his alias Gutbrod, released many albums like, „Future Ballads”, “Pop Art”, „Moments“ and between all the other great musicians summarized on this double album as there are Chris Zippel, Alphawezen, Jean F. Cochois, moodorama, Nima Gorji, Terry Lee Brown Junior, Gorge or Roberto Rodriguez. You also can find some of the latest works of Ohm-G amongst this absolutely high quality list of artists. So lay back and listen to this very warm collection of summer flavoured lounge tracks. This project was realized in collaboration with Eivissabeat (daredo music) and the Atzaró management in 2011. Because of the success of this concept, the next double CDs are scheduled for the next seasons already…

atzaro-ibiza

For more pictures, additional background and info about “Atzaró”: www.atzaro.com

For more information about special marketing products and arrangement of terms, please get in contact with us here: contact form.

daredo-grau